Drafting a Winning Franchise Sales Deck
Distill
complex
information
Celebrate
what makes
companies great
Audience-
driven
communications
Opportunity
Walk-On’s Sports Bistreaux has a hard-earned history of bringing food, fun, family and sports to every new location. Their Development team asked us to help them level up their sales pitch with a striking new franchisee sales deck–one that would draw the right team players to their company.
Our Approach
We already had a great foundation for content: the Walk-On’s story is full of inspiring details, including strong Louisiana State University roots and a drive to be part of something bigger. We built on that foundation by interviewing the Development team, diving deep into what makes Walk-On’s a winning investment for franchisees. As we developed the content and design, we continued to call back to the game-day mentality that made them ESPN’s #1 Sports Bar in America. We highlighted standout strategies and invited team players across the nation to join the growing franchisee roster. Our excitement around this deck didn’t stop with its completion. Even now, we’re cheering for Walk-On’s Sports Bistreaux and can’t wait to see how they continue to grow.